Leading SABS approved manufacturer and wholesale distributor of firefighting equipment on the African continent.


Safequip (Pty) Ltd was established in 2008 following the integration with Blue Crane Engineering, commencing operations as far back as 1986 in Cape Town under the banner of H.I. Lay Sales. Our diverse product range offers a one-stop-shop, catering for all your requirements, demonstrating our commitment to service excellence, quality, and best price.  Safequip has its head office in Cape Town with branches in Gauteng, Western Cape, Kwazulu–Natal, Eastern Cape and Mpumalanga plus added services to customers throughout the central and southern regions of Africa as well as the Indian Ocean islands. 

Our diverse product range consists of an assortment of firefighting equipment including well-known local brands such as Firemate and Blue Crane and we are also the only local producer of world class SABS approved quality firefighting powders. We provide state of the art technology to niche markets being agents for:

  • GLOBE Fire Sprinklers – A leading American manufacturer of sprinklers since 1914;
  • Genie Systems – Flexible sprinkler hoses and joints
  • AWG – Europe’s leading manufacturer of professional firefighting fittings and firefighting equipment;
  • Rotarex/Ceodeux – synonymous with product innovations including products such as Fire De Tec; and
  • Davey – reliable and innovative products to the agricultural, fire protection, home and garden, community and commercial, irrigation, rainwater harvesting and water purification industries. 


Safequip is part of the Rovic International Group of companies. It adds strategic value to the group’s rapidly growing diversified portfolio consisting of Rovic and Leers (Pty) Ltd, a leading supplier of agricultural equipment, Burquip (Pty) Ltd, a leading manufacturer, importer & distributor of trailer components and Turf-Ag (Pty) Ltd, a leading supplier of irrigation technology.


Quality Products

Safequip adheres to the strictest quality standards:

  • A responsible manufacturer that supplies the fire-fighting industry with superior quality products at the best prices, Safequip has the expertise and the manufacturing capacity to be the market leader.
  • We have a wide range of SABS approved fire extinguishers namely Firemate and Blue Crane. Other products include fire hose reels, lay flat hoses, fire cabinets, fire suppression systems, couplings, hydrants, branch pipes and nozzles.
  • Safequip also regularly adds new products to its range, such as Davey, Fire de Tec fire suppression systems, AWG products and Safequip high quality foam products.



Our Values

As providers of quality fire fighting equipment we undertake to uncompromisingly apply the following values:

  • Take PRIDE in ourselves and act RESPONSIBLY
  • Strive for PERFECTION in whatever we do
  • Gain TRUST through superior levels of INTEGRITY
  • Develop RESPECTFUL RELATIONSHIPS between colleagues, clients and suppliers
  • Empower employees to make CORRECT and FIRM DECISIONS and to share ideas and KNOWLEDGE amongst one another